North America Director

Jorge’s expertise in the design process, new product development and total design management has helped numerous companies of different sizes in many fields, including electro-domestic appliances, home and office furniture, medical equipment, automotive and mass transportation. Before founding MADE, he was appointed Director of Design and Engineering for the Canadian company Bombardier Transportation where he successfully created the Industrial Design Department and implemented an Integrated/Concurrent Product Development methodology as well as 6 Sigma and DFSS techniques for the design and development of Light Rail Vehicles in the USA.

ICSID Regional Advisor for North America since 2001, Jorge earned an MA in Design in Birmingham, England and a PhD in Production Engineering in Brazil. Actively working as a Strategic Design and Business management consultant for more than 25 years, he has combined his professional assignments in the industry with other design related activities such as: Guest lecturer and speaker in 20 countries of the 5 continents; guest writer for Design magazines in Europe and the Americas; Author of one book; President and general coordinator of several international Design seminars and Interdesign workshops. He was elected ICSID’s Executive Board Member in Taiwan in 1995 and re-elected for a second period in Toronto in 1997.